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Search & SEO

SEO Workers for search, structure and authority.

The SEO Workers help writers and editorial teams make content easier to understand, structure, retrieve and approve. They review metadata, search snippets, schema, technical health, trust and evidence, and surface what matters while the writer is still shaping the work. Every output is for human review.

SEO WORKER DIRECTORY 18 SPECIALIST ROLES · SEARCH, EVIDENCE & AUTHORITY
Patrick · Source examiner
Patrick
Source examiner
Discovery Stage · Discovery

Inspects the live page and extracts the source signals the rest of the workflow depends on: title, meta description, headings, links, images, schema and word count.

Maya · Technical reviewer
Maya
Technical reviewer
Technical Review Stage · Technical

Checks the technical signals behind a page — metadata, headings, indexability and structure — and reports what needs a closer look.

Yuna · Search intent specialist
Yuna
Search intent specialist
Search Intelligence Stage · Search intelligence

Reviews whether the content, structure, metadata and next step of a page line up with the likely search or reader intent.

Kenji · Evidence reviewer
Kenji
Evidence reviewer
Provenance Stage · Provenance

Reviews the evidence behind findings and recommendations, checking support strength, unsupported claims, provenance and limitations before approval.

Leo · Content relationship specialist
Leo
Content relationship specialist
Content Relationships Stage · Content relationships

Reviews how a page connects to other content: internal links, external links, anchor quality, reader pathways and whether the page appears isolated or poorly connected.

Sofia · Structured-data reviewer
Sofia
Structured-data reviewer
Structured Data Stage · Structured data

Reviews the structured data on a page and recommends the schema types that match what the page actually is, for review.

Mara · Accessibility reviewer
Mara
Accessibility reviewer
Accessibility Stage · Accessibility review

Reviews accessibility signals available in the page evidence, flagging weak heading structure, missing image alternatives, unclear link text and readability risks for editorial review.

Cleo · Content cannibalisation analyst
Cleo
Content cannibalisation analyst
Content Cannibalisation Stage · Overlap review

Reviews a page for intent conflict, overlap risk and unclear content role, helping editors decide whether to sharpen, support, consolidate or manually check it against other pages.

Faye · Content freshness analyst
Faye
Content freshness analyst
Content Freshness Stage · Content freshness

Reviews freshness signals and content decay risk, helping editors decide whether a page is still current, needs monitoring, should be refreshed, or requires urgent review.

Zara · Topical coverage analyst
Zara
Topical coverage analyst
Topical Coverage Stage · Topical coverage

Reviews topical coverage signals and content gaps, helping editors see whether a page looks strong, needs support, is incomplete, or requires a wider content plan.

Diane · Conversion alignment analyst
Diane
Conversion alignment analyst
Conversion Review Stage · Conversion review

Reviews conversion alignment: CTA clarity, trust signals, proof gaps and whether the next step makes sense for the page intent.

Ivan · Content format analyst
Ivan
Content format analyst
Content Format Stage · Content format

Reviews whether the current content format matches the likely intent and expected page shape, flagging format conflicts and missing structural elements.

Felix · Internal link pathway analyst
Felix
Internal link pathway analyst
Internal Linking Stage · Internal linking

Reviews internal link pathway health: orphan risk, anchor text quality, hub-and-spoke relationships, missing next-step links and pathway coherence.

Hugo · Content maintenance specialist
Hugo
Content maintenance specialist
Content Maintenance Stage · Content maintenance

Reviews content maintenance signals: overlap risk, thin content, decay, unclear role and weak pathways, helping editors decide the safest next maintenance action.

Morgan · SERP snippet specialist
Morgan
SERP snippet specialist
SERP Optimisation Stage · Snippets

Looks at how a page is likely to appear in search results and points out snippet and rich-result opportunities worth shaping for.

Claire · Site discovery specialist
Claire
Site discovery specialist
Site Discovery Stage · Site discovery

Helps identify the pages in a website project so editors can see what needs review, where the content opportunities are and how the site begins to fit together.

Sema · Semantic coverage analyst
Sema
Semantic coverage analyst
Semantic Intelligence Stage · Semantic intelligence

Reviews semantic coverage by comparing content against Word Presto's knowledge layer and project context, surfacing missing subtopics and thinly covered entities.

Cassius · Competitive analyst
Cassius
Competitive analyst
Competitive Intelligence Stage · Competitive intelligence

Reviews competitor coverage from stored SERP competitor data, surfacing the subtopics, entities and angles competitors appear to cover that your content may be missing.

Also in the workflow Content Workers, in their own directory See the Content Workers