Plan, brief, write, review, improve and prepare content for search, readers and CMS handoff, without handing judgement to a black box.
Built for writers, editors, website teams and agencies who want structure, search-readiness and quality control without losing their own judgement.
See rough thinking become review-ready →
Briefs are vague. Drafts arrive without structure. Good ideas get lost in notes, chats and half-finished documents.
Each stage has a clear role, output and review point.
Not a project board — a copy desk, where every piece of work has a folder it moves through.
Most of the important work happens before anything is published. Word Presto gives that work a clearer path: from idea, to brief, to draft, to review, to improvement, to approval and handoff.
Search performance is not a plugin you add at the end. It is shaped by the brief, the structure, the intent, the evidence, the internal links, the metadata and the quality of the finished page.
Word Presto helps writers see those signals while the work is still being shaped, so SEO becomes part of the editorial process rather than a last-minute checklist.
Word Presto learns from approved content, review comments, preferred phrasing, rejected drafts, brand and client voice rules, and the way your team actually edits and approves work. The workflow does not start from a blank prompt every time. It carries your tone, structure, judgement and style forward from one brief, draft and review to the next.
Content is planned, reviewed and approved before it reaches your CMS, website or client. Three ways the finished work leaves the desk.
The engine behind structured, content-led Astro builds where briefs, drafts and handoff notes are planned before they become templates.
Plan, review and approve content before it goes into WordPress, Payload, Sanity or a custom CMS.
Manage briefs, drafts, reviews and approvals for any team or client, then hand off clean, approved work.
Specialist Workers support each stage of the content workflow, from strategy and structure to drafting, proofing, SEO review, evidence, approval and CMS handoff. SEO is part of the workflow, not a separate mode.
WordPresto brings in the right specialists for the stage you are at, so each piece of content gets the support it actually needs.
Reviews the existing content, context and purpose so the workflow starts from a clear understanding of what is already there.
Shapes headings, sections and page flow so the content has a clear editorial structure before or during drafting.
Keeps tone, style and persona consistent so content sounds like the right brand, expert or publication.
Turns a topic and goal into a structured content brief — purpose, audience, angle and sections — before any drafting starts.
Builds and rewrites drafts that follow the brief — structured, on-purpose, and ready for review.
Checks whether the draft is clear, structured and ready to move forward before it reaches a client or CMS.
Rewrites individual sections that are unclear, thin or off-brief without touching the rest of the piece.
Summarises what is ready, what needs attention and what should not move forward so humans can make a confident sign-off decision.
Tightens sentences, simplifies structure and improves flow so the content reads clearly for its intended audience.
Checks that the draft actually fulfils the brief — surfacing gaps, drift and misaligned sections before they go any further.
Packages approved content with the structure, metadata and notes needed for clean handoff to a CMS, website or client.
Flags unsupported claims, risky statements and compliance issues in content before it is approved or published.
Produces a structured brief for refreshing existing content — what to update, what to cut and what to add.
Creates a distribution brief that maps where approved content should go and how it should be adapted for each channel.
Workers plan, draft, check and suggest. People still approve what moves forward — nothing reaches the CMS without human sign-off. This is review-led publishing, not blind automation.
Better briefs, clearer review notes, SEO-aware structure and a working canvas that helps improve drafts without flattening your voice.
A clear view of what content is being made, why it matters and whether it is ready to publish.
A clearer path from draft to page, with structure, metadata, internal link notes, evidence gaps and CMS handoff already attached.
A repeatable content process for client work, where writers, SEO reviewers and approvers can work from the same brief, canvas and approval trail.
Plan, produce, review and improve content before it reaches the CMS, website or client.