Approved content that goes directly from sign-off to a single channel wastes most of its value. Nina produces a distribution brief that maps the approved content to the channels where it fits, with adaptation notes for each, so the same piece extends further without being diluted.
For content teams, agencies and marketing leads who need a structured distribution plan rather than a social afterthought.
Approved long-form content often reaches one channel, in one format, at one time. The channel adaptations that would extend its reach (newsletter extract, LinkedIn post, social card, key quote) never happen because there is no plan for them. A distribution brief changes that.
↘ plan the distribution before it goes liveGreat, the article is approved! Let's post it on LinkedIn and send it to the newsletter. Someone can write some social posts if they have time. Probably fine as is.
Website: publish full piece. LinkedIn: executive summary with key finding. Newsletter: 200-word extract, problem-first. Social: three quotes with context. Timing and adaptation notes for each channel.
Nina turns approved content into a channel distribution brief: where it goes, how it adapts for each channel, and what the writer or social team needs to produce for each one.
NINA → Nina briefs the extracts specifically so each one works for its channel and audience.
She maps the launch content to each channel with timing and adaptation notes in one brief.
The distribution brief becomes the handoff to the social and email teams, not a separate conversation.
Nina builds distribution into the workflow at the point of approval, not as a separate task.
She maps which insights work for which channels and briefs the adaptations accordingly.
A distribution brief bridges the two teams without the writer having to brief the social team directly.
A distribution brief is a plan, not produced content. Nina maps where content should go and how it should adapt. The adapted versions, the publishing decisions and the channel judgements are for the content and social teams to make.
Add Nina to your workflow and every approved piece leaves with a channel distribution plan already written.
