Content that contains unsupported claims, legally risky language or compliance issues does not fail at the point of publication; it fails at the point of complaint, challenge or audit. Vera reviews content for claims that cannot be substantiated, statements that create liability, and language that needs compliance clearance.
For content teams in regulated industries, agencies with compliance obligations, and any team publishing claims that need to be defensible.
A claim that cannot be supported, a comparison that implies something false, or language that creates liability looks identical to good copy until someone questions it. Catching these before publication is free. Addressing them after is not.
↘ flag before publish, not afterOur platform is the most secure solution available. We guarantee complete data protection and our customers always achieve better results. We are the industry leader in this space.
Platform security section: two claims flagged for evidencing, one superlative needs qualifying or removing, guarantee language needs legal review before this piece can be approved.
Vera reviews content for the claims and language that create risk, not to remove strong copy, but to ensure that what gets published can be defended.
VERA → Vera applies sector compliance standards to the draft before it reaches the compliance team.
Claims about results and effectiveness are flagged for clinical evidence before approval.
Comparative claims are reviewed for substantiation before the client sees them.
Vera flags which claims need evidence and which need softening before the launch copy goes live.
She identifies claims that were once accurate but are no longer defensible.
Market leadership and superiority claims are reviewed for substantiation before publication.
A risk report is an input to editorial and compliance review, not a sign-off. Vera identifies risks and flags them clearly. Whether to act on them, how, and whether content can proceed is a decision for legal, compliance and editorial teams.
Add Vera to your workflow and compliance issues are identified before publication, not after.
